Fashion Philosophy
Nothing To Wear
"If you like it wear it. If you can't afford it swap for it."
Where can a girl go to lift life and get the Hollywood celebrity look without spending a penny? Nowhere we hear you say, but actually there is a company in Leicestershire, the Hollywood Look For Less, hosting live shopping and styling events filled to the brim with hand picked; vintage, couture and second hand, stylish accessories galore who are happy to take your shopping mistakes in trade.
As well as selling fabulous recycled individual pieces, you can bring your old but very best clobber, that size 10 designer little black number, picked up in a moment of temporary insanity because it had 70% off and looked divine on the dummy, and swap it in the styling show for something more realistic that fits for free.
In this credit crunch climate finding your way out of the high street and recycling your old clothes for new to you, you can reuse, recycle and get a brand new look without spending a penny. The key to styling yourself by swapping is all about making the most of what you already have and using what you don't like/wear as your swapping currency, combining your individual, unique, good quality separates with your newly aquired swapped pieces into one of a kind catwalk creations. No one will believe you are wearing someone else's old clothes.
Why not join the Swapchain, the brain child of Global Fashion Exhange Founder Patrick Duffy where you can swap your clothes with other fashionistas around the world for free. Launching May 2021. #bethefirst
Cool brands in LA like I Stole My Boyfriends Shirt are taking recycling one step further by sourcing old well washed well worn sweatshirts, getting the stains and marks out of them and then hand customising them with beautiful embroidered graphics, place names and quotes, no two the same but all made with love.
Photo by: Artificial Photography