Celebrities Loving The PBL Perfect Black Leggings!
Gives rise to alternative marketing plan on a budget
Who wouldn't want to wear the best for less?
What an amazing experience to be part of The Clothes Show Live! We met some amazing new customers and really great people so thank you all so much for your support! We now have many celebrities wearing the Venus Cow Perfect black legging and here are some shots for you including Gemma Collins, Ashley James and Miss Ireland Holly Carpenter.
Thank you to Miss Gemma Collins for placing a wholesale order with us and really truly supporting female led business. Such a compliment she not only wears the PBL herself but wants to offer them to all her customers too.
This Made in England high grade quality cotton and elastane legging does exactly what it says on the tin, no muffin, no see through, no bagging and not cheap looking! Affordable luxury for all! And we sold more leggings than we could have ever expected. Thank you to everyone who visited, listened and most importantly supported us.
We're old enough to remember Charlie's Angels a glamourous and unbreakable trio, a force for good. These wonderful women are the first Venus Cow angels along with everyone who bought the leggings and supported the mission to revive British quality textiles and ethical fashion manufacturing in Leicester, UK.
We don't have loads of spare money to gift a load of product to influencers, everything is invested in the factory, fair wages and doing things properly and to be honest we don't really believe people buy in when they know bloggers haven't actually paid for what they are promoting, so we plan to build on this incredible momentum, we're asking you all to be part of something incredible, an unbeatable army of real customers with the same ethics and vision for British made quality clothing instead.
Is it possible to grow a business organically without a marketing budget or advertising budget? We're asking all our customers to become our angels. What is a VC Angel? Someone when they buy the perfect black leggings and loves them goes one step further and posts a picture online using the hashtags #thepbl #vcangel.
We don't know if it will work but we are conducting an experiment to see if when you put people over profit and deliver amazing quality ethically at an affordable price your customers love you so much they want to help spread the message and grow the brand.
We believe there are women all over the globe, like us sick of the damage the fashion business is doing but not really sure how to make change. The only way it can happen is by sticking together.
We couldn't be more grateful to our first three VC Angels, Gemma Collins, Ashley James and Holly Carpenter.